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It would also bring on a new inventory of restaurants that do their own deliveries instead of relying on other couriers, as many of the restaurants on Uber Eats do. A merger with Grubhub, whose market cap was $4.3 billion before the deal was reported, instead would increase Uber's market share, particularly in lucrative cities like New York, while not necessarily breaking the bank. But DoorDash, most recently valued at nearly $13 billion, may have been too costly for Uber to take on - indeed, talks last year reportedly fell through. If Uber had merged with its other main competitor, DoorDash, it would mean that Uber would've taken out an aggressive spender.

But it was a question of who would end up teaming up - and when. The merger would also have to fight off regulatory challenges, and potentially even counterbids from competitors.Ĭonsolidation in the space has been expected for some time, as Grubhub has reportedly been shopping around for a buyer since January. Grubhub primarily operates a different business model than Uber's, offering a platform for restaurants that do their own delivery. But the merger wouldn't be without its challenges. delivery market into Uber's pocket, at a time when its main ride-share business is suffering from the pandemic.

The move would consolidate a large chunk of the U.S. It would also pit two SoftBank-backed companies against each other in a race to control the food delivery nationwide.

The deal, if it went through, would mark a seismic shift in the food-delivery wars, potentially giving Uber the majority of the U.S. “Both of us have a firm belief that only businesses with high-quality and profitable growth will sustain in our sector,” Groen said.Uber is reportedly in talks to take over Grubhub, news that sent both companies' stock prices soaring Tuesday. Jitse Groen, the chief executive and founder of Just Eat Takeway described himself and the Grubhub boss, Matt Maloney, as “the two remaining food delivery veterans in the sector”, adding that they started their businesses on different continents at the turn of the century. The deal comes less than six months after won a fierce £6.3bn bidding battle to buy Just Eat, fighting off its rival Prosus, the Amsterdam-listed offshoot of the South African technology group Naspers. There has been a surge in demand in the food delivery market during the pandemic, as government shutdowns prevented restaurants from serving diners at their premises. Under the terms of the deal, which will need approval from both sets of shareholders, Grubhub’s shareholders would own 30% of the combined group. Along with the US, these include some of the world’s most profitable food delivery markets – the UK, Netherlands and Belgium. The tie-up will give the Netherlands-based Just Eat Takeaway access to the lucrative food delivery market in the US, with the combined business able to serve customers in 25 countries. European food delivery service Just Eat Takeaway has agreed to buy the US-based app Grubhub for $7.3bn (£5.8bn) in a deal that would create the world’s largest food delivery service outside China.Ĭonfirmation of the all-stock takeover deals a blow to Uber, which has its own food delivery business and was reportedly in discussions with Grubhub.